Call centres combine the use of highly effective and empowered company representatives with a service framework that relies heavily on state-of-the-art communications and information technologies.
A call centre is sometimes defined as a telephone based shared service centre for specific customer activities and are used for number of customer related functions like marketing, selling, information dispensing, advice, technical support etc
Thus, a call centre is a service centre which has adequate telecom facilities, trained consultants, access to wide database, Internet and other on-line information support infrastructure to provide information and support to customers. It operates to provide round the clock and year round service i.e.24 x 365 service
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